Comprehensive, Targeted Keyword Research Services That Drive Sales!
Keyword research is the foundation of a successful SEO strategy. Our SEO experts uncover and target the keywords that will have the most impact on your organic traffic. Using our in-house and expert research techniques, we conduct keyword research that converts concurrently. Keyword research is the cornerstone when it comes to describing an effective SEO strategy.
Why Keyword Research Is Important
Stats show its significance: 75% of users never scroll past the first page of search results. 93% of online experiences begin with a search engine.
This means that potential customers are looking for keywords associated with your business, regardless of the industry you work in, from pet food to aerospace.
Your company is essentially invisible if it does not show up in these searches. For the websites of your businesses to appear on the first page of search results, you need expert keyword research services. At ODW, we do a 360-degree SEO keyword analysis, including the following parameters:
Competitive Advantage
Audience Targeting
Search Intent
How Much Do We Rely On Tools For Researching Keywords?
Yes, we use keyword tools to ease our research process, but we are not absolutely blind to these tools. We are confident that we are experienced enough to conduct keyword research manually. However, it’s pretty smart to use some tools like Ahrefs and Keyword Chef because they save our working hours while researching.
New Vs Running Niche Sites: Our Specialist In Kw Research
We help to make a topical map within the niche for a brand new site and yes, it’s a clean state for us. After that, our main goal is to identify possible keywords for a given topic that have the least amount of competition. After we are successful in selecting the appropriate KW, our writers make an interlink between them. For those sites that are operational, there is only one very important first step.
We focus on the topic-wise segmentation of the existing articles and find the topical gaps within them.
Additionally, finding new and untapped keywords within the niche is our key attention. And finally, it’s our continuous process that makes us different, especially for niche-based business owners.
How Much Do We Care About Search Volume?
Keyword search volume is a critical metric in digital marketing. It indicates the frequency with which users search for a specific term. Although we do not take search volumes for granted, we do take them into account. As we found out, potential leads for an article on that subject are not the same as keyword search volume.
Technically speaking, tools are fine, but what they do not do is project the search volumes of other search terms (broad or close matches to the same keyword intent). Focusing on keywords with a substantial search volume aligns with reaching a larger audience, optimizing content, and enhancing overall SEO strategies.
Do We Keep Monetization In Mind When Researching Keywords?
Yes, we keep monetization in mind when researching keywords and it’s especially for money keywords. In our money KW, we look at product ratings, popularity, availability, and most significantly, the price range. For information-based keywords, we favor those with high-quality product recommendation scopes.
Also, we are serious about keywords with higher CPC because it matters a lot when we talk about display ad earnings.
Our Keywords Research Has 5+ Slots In SERP
Content are all considered slots. Besides these, websites that have irrelevant or thin content are considered slots.
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